Meta ads management · e-commerce · since 2018

Most Agencies Run Your Store Like One Line in a Spreadsheet.

You get handed to a junior, checked once a week, and reported in screenshots nobody reads. I take on a few brands at a time and treat each store like my own, a partner in your growth, not a vendor you have to chase.

3 spots open this summer Free · 30 min · no commitment

Before / After

Same Store. Same Budget. Run Like It's My Own.

What tightening structure, creative and tracking actually does to the numbers. Flip the switch.

Ads Manager · campaign view
CampaignStatusSpendRevenueROASCPAPurchases
Broad Prospecting
Interest Stacking
Traffic / Engagement
Retargeting
Advantage+ Shopping
Account total
Same €6,000 budget, eight weeks apart. Money pulled out of the losers and moved into the winners. Every decision on the table, nothing to take on faith.

The list problem

Why the Standard Agency Model Quietly Fails You.

None of this is malicious. It's just what happens when a business is built to sign clients faster than it can serve them.

// thin attention

One junior handling 30-40 accounts at once. Yours only gets opened when something breaks.

// outsourced work

Your campaigns quietly passed to a cheap outside team. The name on the contract isn't the person doing the work.

// vanity reporting

Dashboards full of reach and impressions, never margin, never the number that actually pays you.

// locked in

Six-month minimums built so leaving costs you more than staying ever would.

// the queue

You email a shared inbox and wait. By the time someone replies, the moment has passed.

// no skin in the game

They've never spent their own money to scale a store. They're guessing with yours.

Why this is different

Six Things Commercial Agencies Can't Give You.

01

Only a Few Partnerships at a Time

I work with a small number of businesses so I can keep the quality of the work high. Your ad account is never one of forty.

02

A Partner, Not an Agency

I treat your store like my own. The person you talk to is the person managing your ads. No account manager, no creative manager, no team lead and most importantly, no junior. Fewer people in the chain means fewer mistakes and nothing lost along the way.

03

My Own Money on Meta

I own e-commerce stores that I invest my own money into every day. I test strategies and creative and scale with my own capital, so I'm never learning on your budget.

04

Metrics That Pay You

ROAS, CPP/CPA, LTV, AOV, margin. I optimize purely for profit, not vanity metrics like visits or impressions.

05

1-on-1 on WhatsApp

You text me directly on WhatsApp, not a shared company inbox, not a slow Slack channel, not through tickets. Quick questions get quick answers, and real decisions get made on the spot.

06

Transparent Terms

We agree terms that fit your business, without clauses that make getting started difficult. I keep our partnership by delivering results, not through fine print buried in a contract.

Not just an ads guy

I Don't Stop at the Ad Account.

Most agencies run ads, collect the fee and neglect everything else. I work the opposite way. I analyse your business every day: your offer, your store, your product pages, your positioning, and I tell you exactly where money is leaking and what needs to be done about it. I help with the ads, propose new concepts, and we think through optimising your business together. Sometimes higher profit isn't hiding in a new campaign at all, but in a stronger offer or an improved product page built for a higher conversion rate. You get a partner with a real interest in your growth, not a "marketing agency" collecting a fixed fee and coasting.

Personally from n1ck

Why Did I Build ClickMAX?

Most agencies sell you the shine: pointless daily calls, complicated jargon and unnecessary weekly presentations. There's plenty of motion. Rarely any results.

I built ClickMAX on a completely different concept: to be your boutique marketing partner. I work with a small number of businesses and manage the ads personally: no juniors, no account managers, no channels I'm not confident in. I've been doing this since 2018. Eight years on Meta, running several of my own online stores throughout, investing my own budget into ads every day, partnering with 50+ brands across 70+ countries and managing over €5,000,000 in combined ad spend between my own businesses and my partners'. I'm not learning on your budget. I already made the expensive mistakes on my own.

I treat your business like my own and I don't stop at the ad account. If a campaign won't work, I'll tell you. On the very first call I'll tell you whether I can genuinely help improve your results, before you've paid a cent. That's my offer: a partner as invested in your growth as you are.

If that's the partner you want, get in touch. I read every social message and every email myself.

N NickFounder · ClickMAX

Getting started

Consult Today, Launch Tomorrow.

No wasted time, no 40-page presentation, no month of setup. The process comes down to a few core steps.

1

Consultation Call

We set up a thirty-minute meeting. I look at your business, your site, your ad account, your offer and your numbers. You share the context, then I tell you straight whether I can help improve things, before you've paid anything.

2

Onboarding Call

If we're on the same page, we set up an onboarding meeting where we lock in the goal and go through the initial setup together, completely free: sharing access to the ad account, Facebook page, pixel and the rest. I set it all up with you and charge nothing for it.

3

Planning & Launch

I build a marketing strategy for your business and check that everything is working properly. Once it is, I move to preparing and launching the first campaigns. I watch and optimise the ad account every day, not once a week. I work on performance-based marketing: sales, cost per acquisition and return are the deciding factors, not traffic, clicks or any other secondary metric.

4

Feedback

A weekly summary of what changed, in which direction and why, with concrete numbers, written directly by the person managing your ad account, not a templated PDF.

Who you'd be working with

A Partner, Not an Agency Floor.

  • Meta ads for 50+ online stores across 70+ countries. Wherever your customers are, I've most likely run ads there.
  • I invest my own money on Meta every day. Same platform, same risk, before your budget ever comes into it.
  • I consult businesses across a wide range of niches daily, which gives me a lot of inside read on how different markets behave.
0years · since 2018
0ad spend managed
0partnerships
0countries served
0continents

Projects

Real Businesses. Real Numbers.

A snapshot from P&L sheets of work done together. Names are deliberately withheld under the terms of those contracts.

DTC · US · UK · CA · AU · NZ

Premium Lighting

Blended ROAS1.6×3.8×
Ad spend€45k/mo

Nordic-inspired premium lighting. Strong products with good margin, but everything crammed into one bloated campaign with a badly configured pixel. I stopped it all and launched a clean, clear structure covering prospecting and retargeting, fixed the CAPI setup so the algorithm optimised on real conversions, and in parallel asked the client to prepare a large batch of new creative. ROAS moved from 1.6× to 3.8× while monthly ad spend reached €45,000.

We were stuck at 1.6 ROAS and thought the products were the problem. It turned out the problem was the structure and the tracking, and within a few months we were at 3.8x ROAS, which we never thought was possible.

Owner, premium lighting brand
DTC · US · UK · CA · AU · NZ

Men's High-End Fashion

Blended ROAS1.6×2.44×
Cost per acquisition$180$100

A high-end menswear brand stuck at 1.5 to 1.6× ROAS, where the maths simply didn't work. I took both sides: rebuilt the ad account and completely reorganised the store and product pages to lift the conversion rate. Cost per purchase dropped from $180 to $100 and every sale turned profitable at 2.44× ROAS.

Nobody had ever really looked at the store before, every agency only looked at the ads. Nick went through both and worked his magic. The result speaks for itself: cost per order dropped by almost half.

Owner, men's fashion brand
DTC · Bulgaria

Fishing Accessories

Blended ROAS14×
Revenue generated€1.6M+

A Bulgarian fishing-accessories brand scaled with Meta. Seven-figure revenue at a blended ROAS most stores never see. The products and the offer were right. The scale came from an account structure that put budget only where it actually returned.

The products work and there's demand, but the budget was scattered across 15 different campaigns. After restructuring the whole account, Nick pointed the budget only where the return was highest.

Owner, fishing accessories brand
DTC · US · UK · CA · AU · NZ

Cosmetics

Monthly revenue€59K€147K
Revenue lift×2.5

Here the main problem wasn't only the ads, it was the offer in the store itself. A few specific changes to the offer and the product page grew revenue a full 2.5× to €147,000 a month. The lesson? Sometimes the best optimisation isn't in the ad account at all.

I expected Nick to say we needed more ads. Instead he told us to work on the offer, and with the right ads we grew revenue 2.5×.

Owner, cosmetics brand
DTC · EU + US · UK · CA · AU · NZ

Home Improvement & Kitchen

Blended ROAS1.74×3.62×
Average cart value€177€254

Revenue stalled at €10k a month. A store with a big catalog, but only a few products actually generating most of the sales. We optimised the landing and product pages, and they applied every suggestion I made for lifting average cart value, which went from €177 to €254 in two weeks. Then came a budget reallocation: 75% to the proven products, 25% split between warm audiences and testing new ones. ROAS jumped from 1.74× to 3.62× after the first month and still holds above 3.5× while we spend €1,000 a day.

We applied every fix Nick suggested for increasing average order value, and in two weeks we took it from €177 to €254. From there scaling went smoothly.

Owner, home & kitchen brand
DTC · EU + US · UK · CA · AU · NZ

General Dropshipping Store

Blended ROAS2.6×
Breakeven ROAS1.39×

A friend had products that sold but, once the line was drawn, came out at break-even, with constant ad account problems on top. I arranged a clean agency ad account for him, built a solid structure and warmed it up properly. It's held 2.4-2.6× ROAS for over three months against a 1.39× breakeven point, so he's now profitable on every sale rather than just busy without making anything.

Orders were coming in, but when I drew the line each month it was roughly break-even. Now every sale makes money and the business is finally stable.

Owner, dropshipping store

100% Transparency

What Does It Cost? No Need to Waste Each Other's Time.

Most agencies won't show you their pricing. ClickMAX isn't most agencies.

Best value
Start
Meta Media Buying · 3 months

For owners who want their Meta ads run properly and are ready to commit for three months.

€777/mo + 10% of ad spend
3 months paid upfront
See if you qualify
Flex
Meta Media Buying · monthly

For owners who want the same hands-on management but prefer no commitment.

€1,497/mo + 10% of ad spend
Month to month · cancel anytime
See if you qualify
Limited spots
Grow 1:1
Media Buying + 1:1 Operator Coaching

For owners who want the ads run and to learn the entire operation themselves.

€2,997/mo flat
No % of ad spend · 3 months upfront
Everything above, plus: Full revision of your online store and product pages (Shopify) Creative production, not just concepts 12 weekly 1:1 strategy calls: media buying, analytics, daily operations Priority direct communication with me
See if you qualify
  • Daily management of your ad account, directly by me
  • In-depth analysis in week one + an optimisation plan
  • Creative testing strategy and weekly feedback
  • Direct 1-on-1 WhatsApp access to me
  • Monthly P&L review on a call with me
  • No setup fee, no onboarding charge, no hidden costs, ever

Why a retainer + % of spend?

With a flat fee alone, you pay the same whether you're growing or standing still. There's no logic in paying the same while stalled as you would while scaling. The other extreme, a fee that's purely a percentage of ad spend, tempts agencies to push budget up hard even when returns are falling and the client is losing money. That's why I use a hybrid pricing model: it gives both sides the most security.

The hybrid model keeps us on the same side: I earn more only when your ad budget grows, and your ad budget only grows when your results are good. It's in both our interests for your business to be heading the right way.

Straight answers

Before You Book.

Why €777/mo + 10% of spend? +
A flat retainer alone pays me the same whether you scale or stall; pure performance pricing tempts agencies to push spend even when returns drop. The mix keeps my incentive aligned with yours: I earn more only when your spend grows profitably. That rate applies when the 3 months are paid upfront; prefer no commitment, it's €1,497/mo month to month.
Do you lock me into a contract? +
If you run month to month, no, there's no contract binding you at all, you can stop whenever it stops making sense. A contract only comes in for long-term clients, when you choose the 3-month plan or we've negotiated specific terms together. Either way it's built to be fair, never a lock-in designed to punish you for leaving.
What do you need from me? +
Access to your ad account and store, your real numbers, and honesty about what's working and what isn't. The more open you are, the faster we move.
Is there a minimum ad spend? +
Not a strict one. It's more of a guideline: ClickMAX works best for stores spending around €7k a month or more on Meta. Below that, the math usually doesn't add up in your favour yet, the bottleneck is normally product, offer, or creative volume rather than media buying. If you're a bit under that but scaling fast, book anyway and I'll tell you straight on the call.
Which niches do you take? +
E-commerce and online stores. If your margins can carry paid traffic, we can talk. If they can't, I'll tell you honestly instead of taking the retainer.
How fast do you reply? +
Same day on weekdays, usually within a couple of hours. You're on WhatsApp with me directly, not a shared inbox and a ticket number.

Book your call

If Your Store Deserves a Partner, Not Another "Agency", Let's Talk.

One call. I'll tell you honestly whether I can help, and if I can't, I'll point you somewhere that can.

Book your call
3 spots this summer, and when they're filled I lock the form.
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