Meta ads management · e-commerce · since 2018
You get handed to a junior, checked once a week, and reported in screenshots nobody reads. I take on a few brands at a time and treat each store like my own, a partner in your growth, not a vendor you have to chase.
Before / After
What tightening structure, creative and tracking actually does to the numbers. Flip the switch.
The list problem
None of this is malicious. It's just what happens when a business is built to sign clients faster than it can serve them.
One junior handling 30–40 accounts at once. Yours only gets opened when something breaks.
Your campaigns quietly passed to a cheap outside team. The name on the contract isn't the person doing the work.
Dashboards full of reach and impressions, never margin, never the number that actually pays you.
Six-month minimums built so leaving costs you more than staying ever would.
You email a shared inbox and wait. By the time someone replies, the moment has passed.
They've never spent their own money to scale a store. They're guessing with yours.
Why this is different
I take a handful of brands at once. When I'm full, I stop taking clients. Your account is never one of forty.
I treat your store like one of my own and stay in it with you. The person you talk to is the person actually running your ads, with no account manager relaying your words to a junior. Fewer people in the chain means fewer things lost or misunderstood.
I run my own e-commerce brands every day. I test creative and scale with real budget before I ever touch yours.
CPM, CPC, ROAS, CPA, margin. We optimize for profit, not a prettier impressions chart.
You text me directly on WhatsApp, not a shared inbox, not a slow Slack channel, not a ticket number. Quick questions get quick answers; real decisions in hours.
We agree terms that fit your brand, no lock-in built to make leaving painful. I keep the account by keeping it profitable, not by trapping you.
Not just an ads guy
Most agencies run your ads, collect the fee, and ignore everything else that decides whether those clicks turn into sales. I work the opposite way. I'm in your business with you, day by day, trying to grow it. I get into your offer, your store, your product pages, your positioning and your conversion rate, and I'll tell you exactly what is leaking money and how to fix it. I help with ad creation, pitch you new ad concepts when we need them, and brainstorm changes together instead of waiting on you to send briefs. Sometimes the biggest win isn't a new campaign, it's a sharper offer or a page that finally converts. You get a partner invested in your growth, not someone collecting a fixed fee to keep the lights on.
From the desk of Nick
Most agencies sell you activity: daily standups, weekly slide decks, the language of "we're optimizing, let's reconnect next week." The motion is real. The results, too often, are not.
I built ClickMAX to be the opposite. I take on a small number of e-commerce brands at a time and I run the ads myself: no juniors, no account managers, no channel I'm not great at. I've been doing this since 2018: eight years on Meta, my own money on the line nearly every day, across 50+ brands in 70+ countries, with more than €5M in combined ad spend managed across my own businesses and my clients'. I'm not guessing with your budget. I've already made the expensive mistakes with mine.
I treat your store like one of my own, and I don't stop at the ad account. I'll dig into your offer, your pages and your conversion rate, because the best growth often isn't a new campaign at all. When a campaign won't work, I'll say so. And I'll tell you on the very first call whether I can actually move your numbers, before you've paid a cent. That's the whole offer: a partner who's in your account every day, and a P&L that doesn't lie.
If that's the person you want on your ads, write to me. I read every message myself.
Getting started
No 40-page onboarding deck, no month of setup. Four steps and your account is live.
Thirty minutes. I look at your account, offer and numbers and tell you straight whether I can move them, before you pay anything.
If we're a fit, we hop on a second call and I walk you through sharing access to your ad account, Facebook page, pixel and the rest. I set it all up with you, and there's no setup fee for any of it.
I build a clean account structure, set up tracking and events, then we test, cut and double down. Eyes on the account daily, not a weekly glance. Winners get fed, losers get killed fast.
A weekly read on what changed and why, in plain numbers, written by the person actually running your account, not a templated PDF.
Who you'd be working with
Selected work
A snapshot of the work. Full breakdowns, dashboards and unit economics, shared after the first call.
Nordic-inspired premium lighting, strong product and margin, but everything crammed into one bloated campaign with broken tracking. I rebuilt it into a clean prospecting and retargeting structure, fixed the CAPI setup so the algorithm optimized on real conversions, and put creative on a weekly testing cadence. ROAS moved from 1.6× to 3.8× as spend scaled to €45k a month.
A high-end menswear brand stuck at 1.5 to 1.6× ROAS, where the maths simply didn't work. I fixed it on both sides: rebuilt the ad account and reworked the store and product pages so more of the same traffic converted. Cost per purchase dropped from $180 to $100, which turned every sale profitable at 2.44× ROAS.
A Bulgarian fishing-accessories brand scaled on Meta to seven figures at a blended ROAS most stores never touch. The product and offer were right. The unlock was an account structure that put budget only where it actually returned.
Here the ads were not the problem, the offer and the store were. A handful of focused changes to the offer and the conversion path lifted revenue 2.5× to €147K a month, on traffic the brand was already paying for. Sometimes the biggest win isn't in the ad account at all.
Stuck at €10k a month with a big catalog but only a few products carrying the sales. We refined the landing and product pages, and they ran with every AOV suggestion I gave, which lifted average order value from €177 to €254 in two weeks. Then I rebuilt the budget: 70% behind the proven winners, 30% split between warm audiences and testing new products. ROAS went from 1.74× to 3.62× in the first month and now holds above 3.5× while scaling at €1k a day.
A friend had products that sold but barely broke even, on top of a problematic ad account. I arranged a fresh agency ad account, built a solid structure, and seasoned it properly. It's held a 2.6× ROAS for over three months against a 1.39× breakeven, so he's now profitable on every sale, not just busy.
Pricing, in the open
Hiding the price until a call is a tax on your time. Here it is. It works best for stores spending around €7k+/month on Meta.
A flat retainer alone pays me the same whether you scale or stall. Pure performance pricing tempts agencies to push spend even as returns fall.
The mix keeps us aligned: I earn more only when your spend grows, and you only grow it when it's profitable. My incentive is your scale.
Straight answers
Book your call
One call. I'll tell you honestly whether I can help, and if I can't, I'll point you somewhere that can.
Book your call →